Another retro creation from Yamaha motorcycles(I covered the gorgeous SR400 in an earlier post). The Bolt a shit-cool piece of metal to rival the Harley 883-obviously Yamaha followed the success of the 883 for introducing riders to the Harley brand. These ‘customisable...
For anyone that spends 8+ hours a day at a desk(probably most of us) the VARIDESK solves a growing issue. This can cause any number of office related injuries like Squarebum, Soreleg, Macannoyance, Sleepyfoot, Sidewayssit, Mustwalkawayness, Fidgetysit......
As a child and now as an adult(some would dispute that fact-ed!), I'm totally fascinated with flight. It excites and scares me in equal measures. If I can get my head and wallet in shape, at some stage in life I hope to have a helicopter or fixed wing licence.
Ever since I can remember I have been intrigued by models and model making. As a youngster I built many plastic car kits in 1:18(usually produced by Tamiya or Hasagawa), slaving over the smallest detail. While others kicked football, I sprayed plastic. It was a moment...
Most of us will have seen the advertising for this 'advanced little piece of plastic'. I was a fairly major skeptic. It all started with the irritating 'i' name. Are we not done with this moniker by now? I'm surprised that a global auto company used it for they're flag...
Personally I'm not the biggest fan of honey, I think it's the scent that does it for me. But it's a big industry these days and this branding for Sheffield Honey is as sweet as the product within.
Victionary are producing some of the finest looking design titles available. Each one is an ornament in itself. Two of my favourites are the Black & White and Gold & Silver. You know what its like when you just need some inspiration from the bookshelf to get that new p...
This takes me back. Deep in the garden shed there was a semi-rusted, slightly bashed, blue metal toolbox similar to this lil' classic. For me, the Trusco tool box is the toolbox. Forget those black plastic generic versions. Japanese made in stamped steel with a blue en...
An absolute beast of a publication. Designing Brand Identity by Alina Wheeler is a great read for anyone on the branding team. Covering in detail the basics, processes & best practices of brand identity.
I like a book that's both readable page by page but also can be l...
Lovely branding for protein powder from Protein World. Clean, crisp, high end. The metallic lid with yellow seal, the font, the uncomplicated message. Shows how powerful some good branding can be. Makes me want to purchase a tub.....exactly the point....
