PROBE APPAREL required a full brand build, product design & web design (basically everything!). An independent clothing label dedicated to producing the best quality product while being kinder to our environment. Eighteen months (and decades of research) in the making, PROBE'S website and online store launched in October 2012.

PROBE APPAREL flash website with integrated flip lookbook, news feed & contact form. Separate online store with product photography, full copy development & brand information.