An absolute beast of a publication. Designing Brand Identity by Alina Wheeler is a great read for anyone on the branding team. Covering in detail the basics, processes & best practices of brand identity.
I like a book that's both readable page by page but also can be lifted off the shelf for a quick reference, and this one pulls that off. What exactly is the difference between a brand and a brand identity? What is brand architecture? What is intellectual property? It really helped me verify the subtle differences between many questions that arise when dealing with any brand, from the miniscule to the massive.
Nicely laid out, with plenty of real examples from every industry and influential quotes throughout, I have this book at arms length at all times.
Published by WILEY.
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